Landmark changes to agent commissions driven by a settlement involving the National Association of Realtors (NAR) are reshaping the financial landscape for agents.
Simultaneously, AI advancements are transforming how real estate professionals operate, market, interact, and automate tasks. Agents not leveraging these technologies risk falling behind in an increasingly competitive market.
Imagine your tech-savvy competitors harnessing AI to dominate search rankings, create content faster and better, provide personalized customer interactions, and automate their workflows, while you struggle to keep up.
As commission structures change, your earnings could be directly impacted if you don’t adapt.
The pressure to integrate AI and adapt to new commission structures has never been greater.
The risk of falling behind is real and imminent.
Rethinking the Realtor Model in the Age of AI
You don’t want more shiny objects or seminars that promise to make you better.
You’re already great. What do you want? You want your time back.
You want highly skilled and tech-savvy human support for marketing and AI adoption.
You need people who get things done beyond your expectations and, most importantly, whom you don’t have to manage.
You want to scale your businesses without being bogged down by operations.
During the subprime mortgage crisis in 2007 and 2008, I worked full-time in Miami as a realtor, serving international investors. This challenging period was one of the most demanding yet fulfilling experiences of my career.
From 2015 to 2020, I lived in Silicon Valley, where I launched two tech startups and mentored at UC Berkeley. I have advised numerous tech startup founders, leveraging my extensive experience in leading global teams across engineering, product, marketing, sales, media, and creative domains.
I founded and led two full-service marketing agencies from 2001 to 2007 and 2009 to 2015, applying a hands-on approach to test and refine every conceivable marketing and growth strategy. Throughout my career, I have executed hundreds of campaigns for some of the world’s most renowned brands, including Citi Bank, Amex, L’Oréal, Disney, Dell, Microsoft, Coca-Cola, Nestlé, BMW, Volvo, P&G, Unilever, HSBC, Mazda, Corona, and British Airways.
AI-Driven Personal Branding
Top of Google: Dominate SEO
AI Automations & Workflows
Generative AI for Content and Design
Targeted Ads and PPC Campaigns
Data Analytics & Performance Tracking